WhatsApp is preparing to make money by facilitating conversations
between business and consumers .It’s a great move.Messaging is huge, and there isvast scope for bringing brandsand businesses on board. It’s a process that’s been happeningfor years, predominantly with Asia-based chat apps that let users follow official accounts,but enterprising business people in emerging markets long found ways to make use of the hugely popular WhatsApp service despite no features.Two years ago I wrote that chat apps were becoming as important as social media forbrands, and that shift has only continued. So it is high time WhatsApp got on boardgiven its insane userbase of more than one billion people. But it wasn’t always that way.
between business and consumers .It’s a great move.Messaging is huge, and there isvast scope for bringing brandsand businesses on board. It’s a process that’s been happeningfor years, predominantly with Asia-based chat apps that let users follow official accounts,but enterprising business people in emerging markets long found ways to make use of the hugely popular WhatsApp service despite no features.Two years ago I wrote that chat apps were becoming as important as social media forbrands, and that shift has only continued. So it is high time WhatsApp got on boardgiven its insane userbase of more than one billion people. But it wasn’t always that way.
WhatsApp once had a very strict focus on messaging only, with plenty of negative words
for rival companies who dared to mix business with their chat app product
for rival companies who dared to mix business with their chat app product
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